Milks prices are set to increase with dairy brands Amul and Mother Dairy announcing a ₹ 2 raise in its prices due to a rise in procurement and other input costs. The new prices for both the brands will be effective from Wednesday, the companies said.
For 500 ml, Amul Gold will now cost ₹ 31, Amul Taaza ₹ 25, and Amul Shakti ₹ 28 in Ahmedabad and Saurashtra markets, said Gujarat Cooperative Milk Marketing Federation, the parent firm of Amul dairy brand.
Mother Dairy said its price revision will be applicable for all its milk variants – full cream milk will now cost ₹ 61 per litre, toned milk ₹ 51, and double toned ₹ 45. Bulk vended milk (token milk) will now cost ₹ 48, up from ₹ 46 per litre.
The increase in prices comes in view of a rise in input costs, the companies said.
A Mother Dairy official told news agency PTI that the company has witnessed an increase in input costs in the last five months. The company had last increased its milk prices by ₹ 2 per litre in Delhi-NCR (National Capital Region) in March.
“This price hike is being done due to an increase in an overall cost of operation and production of milk. The cattle feeding cost alone has increased to approximately 20 per cent compared to last year. Considering the rise in input costs, our member unions have also increased farmers’ prices in the range of 8-9 per cent over the previous year,” said Amul in a statement.